libby’s canned pumpkin

WINNER: 2021 AUSTIN ADDYs - Silver, Elements of Advertising: Copywriting

ad: fatema dawoodbhoy // cw: alex pinnell // cd: sean labounty

special thanks to aj abdullah for his generous help in producing our videos, and michael lee and isaac swedlow for bringing marty and the CEO to life.

fall year long.

Libby’s Canned Pumpkin is the epitome of wholesome intentions. They’re pumpkin, pure and simple. And now they’re ready to tell us just that in their first large-scale, modern campaign.

INSIGHT: People are really, aggressively into Fall.

SOLUTION: Use Libby’s pure brand image to encourage an online Fall frenzy as a tongue-in-cheek publicity stunt.